It's not what you sell - it's whom you sell it to - how the customer's character shapes brands and what companies do about it
- Författare
- Handelshögskolan vid Göteborgs universitet Ulf Aagerup
- (Ulf Aagerup., Diss. Göteborg : Göteborgs universitet, 2016)
- Genre
- Avhandlingar, theses
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| BAS, School of Business, Economics and Law, University of Gothenburg, Ineko | 2015 | Sverige, Göteborg, Kållered | vii, 271 sidor. ill. | 978-91-7246-341-7 |